Perreault, William D.  4  0   <br/><br/>
Essentials of marketing :  a global-managerial approach /      6 
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William D. Perreault, Jr., E. Jerome McCarthy. 
 - Tenth edition.   
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 - xl, 638 pages :  color illustrations   28 cm. +    1 CD-ROM (4 3/4 in.) 
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 - McGraw-Hill/Irwin series in marketing     .
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 - McGraw-Hill/Irwin series in marketing.  0       .
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/><label>ISBN: </label>0072935898 (alk. paper)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 20062 
<br/><br/><label>Dewey Class. No.: </label>658.8 P426e 2006  / 222 
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