TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a global-managerial approach 
SN  - 0072935898 (alk. paper)
SN  - 2
PY  - 2006///;copyright 200646
CY  - Boston, MA
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5
ER  -