Pride, William M.  4  0   <br/><br/>
Marketing :  concepts and strategies /      6 
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William M. Pride, O.C. Ferrell. 
 - Sixth Edition.   
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 - xxxiv, 817 p. :  ill.  26 cm.     
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/><label>ISBN: </label>039536938X   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 19892 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 219 
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