TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : concepts and strategies 
SN  - 039536938X
SN  - 2
PY  - 1989///;copyright 1989.46
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5
ER  -