TY  - BOOK
AU  - Schwartz, Eugene M.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : how to write ads that shatter traditions and sales records
SN  - 2
PY  - 1966///46
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Epilogue--a copy writer's library: p. 227-228; 5
ER  -