TY - BOOK AU - Lindlof, Thomas R. AU - Taylor, Bryan C., ED - ED - ED - ED - SN - 9781412974738 (paperback) SN - 2 PY - 2011///;copyright 201146 CY - Los Angeles PB - SAGE KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Research;Methodology KW - Communication N1 - Includes bibliographical references and indexes; Introduction to qualitative communication research -- Theoretical traditions and qualitative communication research -- Design I : planning research projects -- Design II : implementing research projects -- Producing data I : participation, observation, and recording social -- Producing data II : qualitative interviewing -- Producing data III : ΓΏ analyzing material culture and documents -- Sense making : qualitative data analysis and interpretation -- Writing, authoring, and publishing; 5 ER -