TY  - BOOK
AU  - Vivian, John.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780205493708 (alk. paper);020549370X (alk. paper)
SN  - 2
PY  - 2008///];copyright 2008.46
CY  - Boston, MA
PB  - Pearson Allyn and Bacon
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Mass media
N1  - Includes bibliographical references and index; 5
ER  -