Albarran, Alan B.  4  0   <br/><br/>
Management of electronic media /        6 
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Alan B. Albarran. 
 - Fourth edition, international edition.   
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 - xxii, 332 pages :  illustrations   24 cm.     
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.       
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<br/><br/><label>ISBN: </label>9780495571377 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media    ----Management.------
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label> / 2 
<br/><br/><label>Dewey Class. No.: </label>302.23068 Al13m 2010  / 2 
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