TY  - BOOK
AU  - Albarran, Alan B.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780495571377 (paperback)
SN  - 2
PY  - 2010///;©201046
CY  - Australia :;Australia
PB  - Wadsworth, Cengage learning,;Wadsworth Cengage Learning
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Mass media
KW  - sears0
N1  - Includes bibliographical references and index; Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management; 5
ER  -