Middleton, Victor T. C. 4 0

Marketing in travel and tourism / 6 6 Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th ed. - - xxv , 502 p. : col. ill. 27 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 487-491) and index.



5

















5





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