TY - BOOK AU - Bovée, Courtland L. AU - Thill, John V., ED - ED - ED - ED - SN - 9780132539555 (hardcover : alk. paper) SN - 2 PY - 2012///;copyright 201246 CY - Boston PB - Pearson KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Business communication;Communication in organizations KW - United States;United States KW - Case studies.;Case studies N1 - Includes bibliographical references and indexes; 5 ER -