TY  - BOOK
AU  - Bennett, Peter D.
AU  - Lamm, Robert P.;Fry, Robert A.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 70047219
SN  - 2
PY  - 1988///];copyright 1988.46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographies and indexes; 5
ER  -