TY  - BOOK
AU  - Evans, Joel R.
AU  - Berman, Barry.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 23344016
SN  - 2
PY  - 1990///];copyright 1990.46
CY  - New York, N.Y.
PB  - Macmillan Pub. Co.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Colored ill. on lining papers; Includes bibliographical references; 5
ER  -