TY  - BOOK
AU  - Fisk, George,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an introductory analysis
SN  - 2
PY  - 1967///46
CY  - New York
PB  - Harper & Row
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Bibliographical footnotes; 5
ER  -