Stanton, William J.  4  0   <br/><br/>
Fundamentals of marketing /        6 
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William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - Tenth edition, international edition.   
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 - xxviii, 697 pages :  illustration   27 cm.     
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 - McGraw-Hill series in marketing     .
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 - McGraw-Hill series in marketing.  0       .
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/><label>ISBN: </label>0071135618 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 19942 
<br/><br/><label>Dewey Class. No.: </label>658.8 St26f 1994  / 220 
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