TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.,;Walker, Bruce J.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0071135618 (paperback)
SN  - 2
PY  - 1994///;copyright 1994.46
CY  - New York
PB  - McGraw-Hill, Inc.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5
ER  -