TY  - BOOK
AU  - Arens, William F.
AU  - Schaefer, David H.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0071106278;0073136662 (alk. paper)
SN  - 2
PY  - 2007///46
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Includes bibliographical references and index; 5
ER  -