Russell, Thomas,  4  0  1941- <br/><br/>
Kleppner's advertising procedure.        6 
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Otto, Kleppner. 
 - Eleventh Edition.  J. Thomas Russell, W. Ronald Lane. 
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 - xviii, 718 p. :  ill. (some col.)   29 cm.     
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 - The Prentice Hall series in marketing     .
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 - The Prentice Hall series in marketing  0       .
<br/><br/>   Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. 
<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>ISBN: </label>135163374   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 19902 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 220 
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