TY  - BOOK
AU  - Russell, Thomas,
AU  - Lane, W. Ronald,;Kleppner, Otto,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 135163374
SN  - 2
PY  - 1990///;copyright 1990.46
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988; Includes bibliographical references and index; 5
ER  -