TY  - BOOK
AU  - Donnelly, William J.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : strategy and imagination 
SN  - 135678358
SN  - 2
PY  - 1996///;copyright 1996.46
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Planning.;Planning
KW  - Mass media;Marketing
N1  - Includes bibliographical references and index; 5
ER  -