Eastman, Susan Tyler. 4 0

Broadcast/cable programming : strategies and practices / 6 6 Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - 3rd ed. - Belmont, Calif. : Wadsworth Pub. Co., c1989. - xiii, 583 p. : ill. 24 cm. - - - - - . - Wadsworth series in mass communication . - 0 . - . - Wadsworth series in mass communication 0 .

Includes indexes.

Bibliography: p. [549]-564.



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88011791

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Television programs;Radio programs;Cable television ----Planning.;Planning.;Planning.----20--


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