TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven William,;Rudelius, William,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780073529936 (hardcover)
SN  - 2
PY  - 2011///.;copyright 201146
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5
ER  -