Pedrito Real Pereda, Purisima Pedrialva Pereda, Marife Agustin-Acierto.
Entrep Pinoy : introduction to entrepreneurship
- x, 223 pages 25 cm.
Includes bibliographical references.
The concept of entrepreneurship -- Development of entrepreneurship -- Economic development and entrepreneurship -- The government and the development of entrepreneurial economy -- Strategic planning and business development -- Pinoy entrepreneurial characteristics and business studies -- Forms of business ownership and registration -- Product development -- Pricing strategies -- Place of distribution -- Promotion -- Entrepreneurial ethics and social responsibility.