TY  - BOOK
AU  - Pedrito Real Pereda, Purisima Pedrialva Pereda, Marife Agustin-Acierto.
TI  - Entrep Pinoy : introduction to entrepreneurship
SN  - 9789719553069 (paperback)
U1  - F 658.421 P413e 20122 
PY  - 2012///
CY  - Manila, Philippines
PB  - Purely Books Trading and Publishing Corporation
KW  - Entrepreneurship. Business enterprises
KW  - academic
N1  - Includes bibliographical references.
	
The concept of entrepreneurship -- Development of entrepreneurship -- Economic development and entrepreneurship -- The government and the development of entrepreneurial economy -- Strategic planning and business development -- Pinoy entrepreneurial characteristics and business studies -- Forms of business ownership and registration -- Product development -- Pricing strategies -- Place of distribution -- Promotion -- Entrepreneurial ethics and social responsibility; F
ER  -