TY - BOOK AU - Wheelen, Thomas L. AU - Hunger, J. David, ED - ED - ED - ED - SN - 0201508265 (paperback) SN - 2 PY - 1990///;copyright 1990.46 CY - Reading, Massachusetts PB - Addison-Wesley Publishing Company KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Strategic planning KW - Case studies N1 - Includes bibliographical references; 5; Professional ER -