Marketing analysis and decision making : text and cases with Lotus 1-2-3 - Clarke, Darral G. 4 0 16; 5 (Redwood City, California : The Scientific Press, 1987)
Includes bibliographical references and index.
Professional.
Keywords: 2 -- 0; 6; Decision making.;Management;Data processing. -- Marketing;Marketing;Marketing research. -- 20; 20; 2