Lehmann, Donald R. 4 0
Market research and analysis / 6
6
Donald R. Lehmann.
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- xiii, 721 pages : illustrations 24 cm.
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Includes bibliographical references and index.
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Professional.
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0256021406 (hardcover)
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Marketing research.;Marketing research ----Problems, exercises, etc.----20--
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HF5415.2 / .L3882
658.83 L528m 1979 / 2
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