TY  - BOOK
AU  - Lehmann, Donald R.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0256021406 (hardcover)
SN  - 2
PY  - 1979///46
CY  - Homewood, Illinois
PB  - Richard D. Irwin, Inc.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Problems, exercises, etc
KW  - Marketing research.;Marketing research
N1  - Includes bibliographical references and index; 5; Professional
ER  -