TY - BOOK AU - AU - Hooley, Graham J.,;Hussey, Michael, ED - ED - ED - ED - SN - 186152417X (paperback) SN - 2 PY - 1999///.46 CY - London PB - International Thomson Business Press KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Mathematical models KW - Marketing N1 - Includes bibliographical references and index; 5; Professional ER -