Boyd, Harper W. 4 0
Marketing research : text and cases / 6
6
Harper W. Boyd, Jr., Ralph Westfall.
- Third edition.
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- xv, 813 pages : illustrations 24 cm.
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Includes bibliographical references and indexes.
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Professional.
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70-172964
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HF5415.2 / .B65 19722
658.83 B69m 1972 / 2
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