TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph L.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : text and cases 
SN  - 2
PY  - 1972///46
CY  - Homewood, Illinois
PB  - Richard D. Irwin, Inc.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing research
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -