Applying communication theory for professional life : a practical introduction / 6
6
Marianne Dainton, Elaine Zelley.
- 2nd edition.
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- xvi, 247 pages 23 cm.
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Includes bibliographical references and index.
Introduction to communication theory -- Developing theory -- Explaining theories of communication and cognition/intrapersonal communication -- Explaining theories of interpersonal communication -- Explaining theories of group communication -- Explaining theories of organizational communication -- Explaining theories of persuasion -- Explaining theories of leadership -- Explaining theories of mediated communication -- Mass communication defined -- Explaining theories of culture -- So what should a communicator do?