TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9814119962 (hardbound)
SN  - 2
PY  - 2001///;copyright 2001.46
CY  - Singapore
PB  - Pearson Education (Asia) Pte. Ltd.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -