Sheaff, Rod 4 0

Responsive healthcare : marketing for a public service / 6 6 Rod Sheaff - - - vi, 248 pages : illustrations 24 cm. - - - - - . - Health services management series . - 0 . - . - Health services management. 0 .



Includes bibliographical references (p. [229]-240) and index.



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0335199666 (paperback : alkaline paper)

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2001032137

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Medical care;Health maintenance organizations;Preferred provider organizations (Medical care) ----Marketing.;Marketing.;Marketing.----20--


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RA410.56 / .S54 20022

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