TY  - BOOK
AU  - Sheaff, Rod
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : marketing for a public service 
SN  - 0335199666 (paperback : alkaline paper)
SN  - 2
PY  - 2002///];copyright 200246
CY  - Buckingham ;;Philadelphia
PB  - Open University Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing.;Marketing.;Marketing
KW  - Medical care;Health maintenance organizations;Preferred provider organizations (Medical care)
N1  - Includes bibliographical references (p. [229]-240) and index; 5
ER  -