The AMA handbook of public relations. 6
American Management Association handbook of public relations;Handbook of public relations 6
Robert L. Dilenschneider ; foreword by Maria Bartiromo.
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- xiii, 239 pages 26 cm.
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Includes bibliographical references (p. 225-226) and index.
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Publisher's Weekly, February 2010;Publisher's Weekly
Describes how to create powerful campaigns and expand public relations by integrating traditional media with twenty-first-century Web-based communications.
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978-0-8144-1525-2 (hardcover)
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Public relations.;Public relations;Public relations.;Public relations ------United States.;United States.----