TY - BOOK AU - Dilenschneider, Robert L. AU - ED - ED - ED - ED - SN - 978-0-8144-1525-2 (hardcover) SN - 2 PY - 2010///.46 CY - New York PB - AMACOM KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Public relations.;Public relations;Public relations.;Public relations KW - United States.;United States KW - sears;sears0 N1 - Includes bibliographical references (p. 225-226) and index; 5; Publisher's Weekly, February 2010;Publisher's Weekly N2 - Describes how to create powerful campaigns and expand public relations by integrating traditional media with twenty-first-century Web-based communications ER -