Marketing challenges :  cases & exercises / 
[edited by] Christopher H. Lovelock, Charles B. Weinberg. 
 - Third edition 
 - New York :  McGraw-Hill,  c1993. 
 - xxxix, 628 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0079115772 9780079115775 
<br/><br/><label>LCCN: </label>92038991  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>LC Class. No.: </label>HF5415  / M37 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8