TY  - BOOK
AU  - 
TI  - Insurance and investment based on policy holders preference : : building a cluster analysis model for the insurance industry
PY  - 2024///
CY  - [S.n.]
PB  - 2024
KW  - loc
N1  - Thesis (Ph.D.)-- Pamantasan ng Lungsod ng Maynila, 2024; A dissertation presented to the faculty of the Graduate Program, College of Business Administration in partial fulfillment of the requirements for the degree Doctor of Business Administration; 600-699
N2  - Abstract:
This research investigates the perception and behavior towards insurance among policyholders in the Philippines, aiming to enhance industry strategies and increase insurance uptake. Utilizing existing literature, the study emphasizes the importance of quality, efficiency, and service innovation in promoting insurance. It highlights the need for protective measures against potential copyright risks to ensure the integrity of significant information. The study addresses the lower perception of insurance in the Philippines compared to similar-income countries, proposing strategies to encourage insurance adoption among Filipinos.
A conceptual framework comprising ten variables—demographic (age, marital status, income, occupation), psychographics (coverage, accessibility, premium, quality of service), and investment behavior (frequency, volume)—guides the research. Psychographic attributes serve as clustering variables for market segmentation. An exploratory, quantitative research design targets insurance policyholders aged 18 and above in Metro Manila. Stratified sampling ensures demographic representation, with a minimum sample size of 180 based on cluster analysis guidelines.
Cluster analysis identifies three distinct groups: “High Features”, “Coverage Focused”, and “Safe Players”. Cluster 1 values quality of service and accessibility, primarily comprising single individuals aged 18-25. Cluster 2 prioritizes insurance coverage for married individuals aged 42 and above. Cluster 3, the “Safe Players”, focuses on basic coverage, predominantly including single, employed individuals aged 18-25. The findings offer insights into policyholder preferences, informing strategies to enhance the insurance industry’s appeal and effectiveness in the Philippines
ER  -