Captured: A self photo studio I Manila, Philippines - Dela Cruz, John Jethrow M., Duenas, Alexandra Trixia C., Lagumen, Hazel Faye A., Lapeña, Kroi Robbin P., Mabaet, Sophia Nicole C., Manalo, Mayumi T., Mariano, Cyrina Mhay T., Masadre, Allea Louise A., Miranda, Justine, Martiz, Georgia Mariz, Nievera, Charlize Inah S., Ong, Kathlyn Nicole M., Quicay, Jenny Rose, Young, Merie Joi C. (. ., 2022)
Executive Summary CAPTURED is a self-photo studio located at Leon Guinto St., Malate, 2444 Metro Manila, a safe space where a wide variety of people with different personalities can fit in, highlight their self-appeal, and be vulnerable in front of a camera. This self-photo studio aims to capture the mood, quality, feeling, and atmosphere the customer wants to convey at that moment. Hence, the name "CAPTURED" was taken from the photography jargon, defined as "to record or express accurately in words or pictures." The meaning behind CAPTURED's business name is derived from a play of words that seizes the very essence of the business, which is unique, fun, and engaging. As conveyed in the logo, the word CAPTURED is a contraction of the words "captured by you." Hence the "U" in the business name is emphasized by using a different color from the rest of the letters. In this way, the customers are given a heads-up as to what to expect once inside the studio, and in this case, they are entrusted with the freedom and command to capture their photos and portraits in the way they prefer. Moreover, CAPTURED uses "captured moments, treasured memories" as its business tagline to emphasize the very essence of its vision, which is to bring people closer together as they witness their unforgettable moments in life become great memories. Conversely, people wish to have their photographs taken freely without feeling self-conscious or hesitant and experience the feeling of autonomy and liberation. CAPTURED aims to satisfy everyone's expectations by offering premium images and memories at lower prices than the competition, luring younger generations with tighter budgets and allowances. The company also offers the following, which gives them a competitive edge in the market: (1) business location; (2) pets and children under the age of five are free; (3) flexible and reasonable package rates; (4) availability of plain backdrops or sophisticated themes inspired by seasonally popular movies or television shows; (5) offers both soft-copy and monochrome images; and (6) offers clients the opportunity to play a card or board games while they wait. Additionally, CAPTURED will not fall short in a broad diversity of costumes
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Keywords: academic writing