Aguirre, Arliece Angel C., Azada, Allysa Nadine A., Esmael, Princess Jumeirah T., Genoso, Micaella Michael F., Gigantoca, Shaira Marie A., Lambayan, Mary Shane E., Lolinco, Clarish Mae R., Lubao, Eiryll Mae Princess P., Martin, Julia Dennisse A., Vargas, Princess Diane R.
Local food and media: The role of digital platforms in post pandemic resurgence of house of DG in Ugbo Manila /
Arliece Angel C. Aguirre
- Undergraduate Thesis: (Bahelor of Science in Hospitality Management) - Pamantasan ng Lungsod ng Maynila, 2023.
Abstract: This study explores the relationship between local food businesses and digital media platforms in the aftermath of the pandemic, specifically the resurgence of House of DG in Ugbo Manila. Against the backdrop of a changing dining landscape that was influenced by the COVID-19 epidemic, the study seeks to comprehend the critical role that digital platforms play in the recovery of local culinary businesses. The research applies a mixed-methods technique to investigate customer views, engagement patterns, and the effectiveness of House of DG's digital activities. This quantitative study investigates the post-pandemic revival of House of DG in Ugbo Manila, with a particular focus on the significance of digital platforms in the local food market. Using survey methodology and quantitative data analysis tools, the study seeks to provide a structured understanding of customer behaviours, preferences, and the impact of digital media strategies on House of DG's resurgence. A quantitative research methodology was conducted to accumulate the answers given from the survey questionnaire containing questions that are vital for the study. Three hundred eleven (311) respondents were chosen at random, which includes nineteen (19) from the House of DG staff and the remaining two hundred ninety-two (292) from customers who ate at the mentioned food establishment to participate in the study. The response rate was one hundred percent. If your business is not on the internet, then your business will be out of business. Analysis of the responses demonstrated that aside from the benefits that the business owners of promoting their business in a cost effective way, the roles of digital platforms has also brought a huge impact on preferences and behaviors of customers. They became more keen on seeking information before going to a food establishment, it helps them to improve the accuracy of purchase decision with of course with the use of digital platforms.