A strategic management paper fo Conti's Specialty Foods, Inc. /
Julian Patrick P. Ymasa.
- 2024.
- xl, 118 pages; some colored illlustraions: 28 centimeters.
Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2024.
A strategic management paper presented to the College of Business Administration in partial fulfillment of the requirements in strategic management for the Degree Master in Business Administration
Includes bibliography and appendices.
The researcher submitted this Strategic Management paper in partial fulfillment of th course requirements in Strategic Management at Pamantasan ng Lungsod ng Maynila (University of the City of Manila), Completed under the guidance of Professor Heherson F. Marayag, this paper summarizes what the author has learned during classroom discussions as well as its practical applications. This Strategic Management paper analyzes Conti's Specialty Foods, Inc., one of the leading ful-service restaurant company in the Philippines primarily known for its innovative products and strong brand loyalty. The said paper also examines the current strategic position of Conti's Specialty Foods, Inc., identifies critical challenges and opportunities, and proposes valuable recommendations for the company's future growth. Moreover, this Strategic Management paper commences with an examination of the company's vision and mission, followed by the identification of critical factors through the utilization of analytical techniques such as Porter's Five Forces, Competitive Profile Matrix, IFE and EFE matrices, strategy map, and the Balanced Scorecard. Strategy formulation also helps identify specific value propositions, competencies, and capabilities that differentiate the company from its competitors, Considering the foregoing, Conti's Specialty Foods, Inc. maintain its position as a top firm in the above-cited industry by successfully tackling the recognized obstacles and leveraging its distinct advantages and potential, demonstrating the company's dedication to operational excellence and enabling sustained growth in the long term.