TY  - BOOK
AU  - Jardin,Jonel E.
TI  - A strategic management paper for Saint Illian's Inn-Makati Inc.
AV  - HD30.28 J37 2024 
PY  - 2024///
KW  - Strategic management
N1  - Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2024; A strategic management paper presented to the faculty of PLM Business School - Graduate Program in partial fulfillment of the requirements for the Degree of Master in Business Administration; Includes references and appendices
N2  - Saint Illian's Inn-Makati Inc. is an acquired property. It is now a subsidiary of Palawan Pawnshop Group (PPG), a boutique hotel dedicated to giving affordable but quality service to its customers and clients. The new management retained all the hotel employees and continued to offer hotel services to its stakeholders up to the present. In a city known as the country's business capital, Makati City, Saint Illian's Inn-Makati Inc. offers accommodation that remains easy on the pocket. The hotel features simple yet aptly furnished rooms that provide a pleasant stay. 
Saint Illian's Inn has been in business for 24 years and has yet to catch up with its competitors in embracing new technologies, products, and offerings. This lack of innovation has contributed to the hotel's recent financial difficulties. As a result. the management is taking proactive steps to revitalize the establishment. With a solid determination to overcome these challenges, management is fully committed to reviving the hotel's market position. 
To achieve this goal, the company strategically focuses on three business strategies: product development, market development, and market penetration. By Implementing these strategies, management hopes to address current challenges and position the hotel as an emerging industry player capable of adapting to new industry trends
ER  -