TY  - BOOK
AU  - Alvarez,Dharlon James
AU  - Boco,Darlene
AU  - Failanga,Jerry
AU  - Joson,Mark Edison
AU  - Sioson,Alyssa Jane
TI  - A strategic management paper of Apple Inc.
AV  - HD30.28 A48 2023 
PY  - 2022///
KW  - Strategic management
N1  - Thesis (M.A) -- Pamantasa ng Lungsod ng Maynila, 2022; A strategic management paper presented to the faculty of PLM Business School - Graduate Program in partial fulfillment of the requirement for the Degree on Master in Business Administration; Includes reference and appendices
N2  - Apple, Inc. is one of the most premium companies in the world. It is known for its innovations in hardware, software, and services and is considered a successful company in terms of strategic vision. Both performance and design are critical to the ongoing success of Apple. More importantly, the firm has been developing an excellent ecosystem and platform for its devoted customers, from where it can sell more apps and services. Apple faces strong competition from prominent and funded firms like Sam sung and new entrants from China like Xiaomi. Regardless of intense rivalry, the company has efficiently expanded and survived in the industry. Its mission is to offer the best personal items to everyone in the world, and its organization's goal is to obtain quality products and services on time at the lowest possible cost to shareholders and customers. By doing that, each company's strategic objective is valuable and essential to plan and act. This strategic management paper will highlight every possible strategy that can help the company continue its success and focus on achieving its objectives. 
The process of choosing every possible strategy will lie based on the data and matrices used by the researchers to align with the company's objectives and goals: gathering sufficient data, evaluating of current mission and vision, creating, evaluating, and tallying different matrices, evaluation of financials and creating feasible strategies based on the results. 
All these processes for choosing the best strategy are aligned with the evaluation of financials to support the funding of each strategic action that they will choose and to help the Board of Directors and shareholders to know the loopholes and solutions to obtain the company's primary goal and objectives and stay on top of their competitors
ER  -