A strategic management paper for TSM Shipping (Phils.), Inc. /
Jesy Kay Mopon Recto.
- 2019.
- 120 pages; 28 centimeters.
Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2019.
A strategic management paper presented to the Faculty of the Graduate School of Business College of Business and Government Management in partial fulfillment of the requirements for the degree of Master in Business Administration
Includes references.
This strategic plan was started January 2019. Data of key competitors and industry players used in this study were the period of 2015, 2016 and 2017. This paper aims to identify the most appropriate strategy that would address the problem found for TSM Shipping (Phils.), Inc. identified detailed different internal and external environment of the company and other players in the industry. A comparison was made with two competitors highlighting each competitive advantage. The opportunities, threats and relevant findings from the internal and external scanning became inputs in formulating appropriate strategic tools. Its internal analysis revealed a stable financial standing indicates slight improvements are needed on its cost of services status as well as overall profitability. External analysis revealed that the industry sees a stable demand of officers and ratings in the next years as the Philippines has producing bigger number of seafarers.
Using SWOT Analysis, Porter's Five Forces and SPACE Matrix revealed that the best among all strategies is market penetration. Forecasted financial statements were prepared to assess the impact of these strategies to the overall financial health of the company and strategic evaluation tools such as the Balanced Scorecard were also recommended to further ensure that these strategies are still adaptable to changes in the environment.