A strategic management paper for Ayala Malls : a subsidiary of Ayala Land, Inc. /
Abigail P. Magpantay.
- 2024.
- 59 pages; some colored illustration: 28 centimeters.
Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2024.
A strategic management paper presented to the College of Business Administration in partial fulfillment of the requirements in Strategic Management for the Degree of Master in Business Administration
Includes appendices
This strategic management paper offers a comprehensive analysis of Ayala Malls, a premier shopping mall developer and operator in the Philippines. As a subsidiary of Ayala Land In., Ayala Malls has a well-built reputation for bringing exceptional retail experien ces since its launch in 1988. The company display a diverse portfolio of shopping malls strategically positioned in key cities around the Philippines. Every mall is designed to satisfy the distinct needs of its local community, providing a tailored mix of retail, dining, entertainment, and leisure options. Ayala Malls is dedicated to being ahead of retaii trends and customer expectations by putting together the latest amenities, technology, and sustainable practices into its developments.
The analysis accentuate some limitations, particularly the dependency on consolidated financial statements from Ayala Land Inc., SM Prime Holdings Inc., and Robinsons Land Corp. This dependence creates a challenge in separating Ayala Malls' specific financial performance, which could affect the accuracy and completeness of the strategic insights. Access to elaborated financial data particular to Ayala Malls would be advantageous for more accurate analysis.
The paper come up with a proposal for an improved vision and mission for Ayala Malls to better align with its strategic goals. Ayala Malls is currently operating 32 branches in the Philippines, strategically positioned in key cities to boost accessibility and convenience for shoppers.
The proposed strategy for Ayala Malls is to focus on mall expansion in other urban locations. This strategy targets to profit from the developing urbanization and rising consumer demand in metropolitan areas. By expanding its visibility in key urban centers, Ayala Malls can intensify its market presence and captivate a larger customer base. The expansion will consider developing new malls and refining existing ones to offer more extensive and diverse retail, dining, and entertainment choices. This strategy will not only satisfy the emerging needs of urban consumers but also solidify Ayala Malls' position as one of the leading retail destination in the Philippines.
Overall., Ayala Malls will need to step up its pace with the rising urbanization while enhancing its strategies to tailor fit its offerings that will resonate well with the local community. By increasing its presence, Ayala Malls can sustain its well-positioned leadership in the retail industry.