TY  - BOOK
AU  - Rudio,Marife N.
TI  - A strategic management paper for Jaoming Marketing Corporation
AV  - HD 30.28 R83 2024 
PY  - 2024///
KW  - Strategic management
N1  - Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2024; A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration
N2  - Jaoming Marketing Corporation is setting its sights on becoming the leading provider of Kojic San Whitening Soap nationwide by 2027. To achieve this ambitious goal, they've crafted a multi-pronged growth strategy focused on innovation, targeted marketing, and building strong customer relationships.

A key element is capitalizing on the popuarity of Japanese beauty trends. They' develop a range of Kojic San variations inspired by the "Sakura" aesthetic, featuring cherry blossom scents, extracts, and potentially even limited-edition "Sakura" themed packaging. This taps into a growing consumer interest and differentiates their product in the market.

Furthermore, Jaoming isn't stopping at just Kojic San soap. They plan to introduce new product lines that complement their core product and cater to a wider customer base seeking whitening skincare solutions. This diversification strategy expands their reach and revenue potential.

To drive brand awareness and sales, Jaoming will leverage the power of social media. Targeted marketing campaigns utilizing social media influencers aligned with the "Sakura" aesthetic will be a key component. Additionally, they'll explore social media advertising to reach their ideal demographic with laser focus.

Building strong customer relationships is another pillar of Jaoming's growth strategy. They'll offer personalized consultations with skincare experts, allowing them to recommend product combinations tailored to individual needs. This personalized touch fosters trust and loyalty. Additionally, a loyalty program will incentivize repeat purchases and engagement with the brand.

Jaoming understands the importance of education. They'!ll create informative content on whitening skincare and "Sakura" beauty rituals. This positions them as a trusted resource for customers and fuels organic brand interest.

By implementing these comprehensive growth strategies, Jaoming Marketing Corporation is well on its way to achieving its vision of becoming the leader in Kojic San whitening solutions while expanding its reach in the broader whitening skincare market.

Recognizing the environmental imperative, Jaoming Marketing Corporation is embedding sustainability into its core strategy. This muti-faceted approach focuses on minimizing their environmental footprint throughout the product lifecycle, fostering transparency, and promoting a culture of sustainability.

Firstly, Jaoming will transition to recyclable, refillable, or compostable packaging, significantly reducing waste. Partnering with suppliers committed to organic farming and fair-trade practices ensures responsible ingredient sourcing.

Secondly, transparency is key. A dedicated webpage will detail Jaoming's sustainability efforts, while educational content empowers consumers to make informed choices.

Finally, collaboration is paramount. Partnering with environmental organizations allows Jaoming to raise awareness and explore joint initiatives, demonstrating their commitment beyond their own operations.

By implementing these comprehensive sustainable strategies, Jaoming Marketing Corporation positions itself as a leader in sustainable skincare practices, minimizing its environmental impact and resonating with eco-conscious consumers.

And lastly, to achieve financial growth and fuel its ambitious goals, Jaoming Marketing Corporation is implementing a strategic approach focused on cost optimization and revenue expansion.

On the cost side, Jaoming will negotiate better pricing with suppliers and optimize distribution channels to improve profitability. This focus on operational efficiency ensures Jaoming gets the most value for its resources.

To generate additional revenue streams, Jaoming will explore two key avenues. First, they will develop new product lines that complement their Kojic San soap, catering to a wider customer base and market demands. Second, they will utilize strategic promotions to incentivize purchases, particularly during peak sales seasons or product launches.

By implementing these financial strategies, Jaoming Marketing Corporation aims to create a strong financial foundation that supports its overall growth objectives. This combination of cost optimization and revenue expansion will position Jaoming for long-term Success

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