Alpert, Jed.  4  0   <br/><br/>
The mobile marketing revolution :  how your brand can have a one-to-one conversation with everyone /      6 
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by Jed Alpert. 
 - 1st edition.   
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 - xv, 223 pages :  illustrations, maps   24 cm.     
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<br/><br/>Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.       
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<br/><br/><label>ISBN: </label>9780071788182 (hardbound)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.;Communication in marketing.    --------20--
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<br/><br/><label>LC Class. No.: </label>HF5548.32  / .A4547 20122 
<br/><br/><label>Dewey Class. No.: </label>658.872 Al74m 2012  / 223 
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