TY  - BOOK
AU  - Alpert, Jed.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : how your brand can have a one-to-one conversation with everyone 
SN  - 9780071788182 (hardbound)
SN  - 2
PY  - 2012///.;copyright 201246
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Electronic commerce.;Communication in marketing
N1  - Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone; 5; Professional
ER  -