Walker, Orville C. 4 0
Marketing strategy : a decision-focused approach / 6
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Orville C. Walker, Jr., John W. Mullins.
- Seventh edition.
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- xv, 352 pages : illustrations 26 cm.
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Includes bibliographical references and indexes.
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9780073381152 (paperback : alk. paper)
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2009043026
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658.802 W153m 2011 / 2
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